Stellantis and 4screen: Convenience or a New Avenue for In-Car Advertising?

Stellantis has announced a partnership with German company 4screen that will bring real-time, location-based content directly to the infotainment screens of several vehicles across its portfolio—from Fiat and Jeep to Ram trucks. The feature aims to help drivers find nearby restaurants, gas stations, charging points, parking spots, or Stellantis dealerships, all without reaching for their smartphones.

Marketing language promises “driver-friendly design” and “relevant content,” but at its core, this is another digital layer that allows ads and promotions to appear directly on the car’s screen. While Stellantis insists the system won’t override driver autonomy or clutter the interface, the lingering question is whether this is true convenience or simply a new channel for monetizing driver attention.

According to 4screen, the system takes into account driving context and user preferences to surface only “relevant” points of interest. Yet the reality remains: every route, visit, and preference contributes to a digital profile that can be commercially exploited.

The rollout begins with vehicles equipped with Uconnect 4 and 5 systems, with plans to expand across other brands. The service will gradually launch in Europe and North America via over-the-air updates.

This isn’t a technological breakthrough but rather a digital platform extension—one that pushes the in-car experience closer to a Stellantis-controlled version of Google Maps or Waze, funded by advertising. Whether it adds value to the driving experience depends on how much promotional content a driver is willing to tolerate on their screen.