Tesla Cybertruck gets a cheaper entry version, then promptly raises its price
Tesla once again demonstrated that its pricing strategy resembles day trading more than traditional carmaking. Just ten days after Elon Musk announced the most affordable all wheel drive Cybertruck yet at $59,990, roughly €55,000, the price jumped sharply at the start of March.
The new base figure now stands at $69,990, an overnight increase of around 17 percent.
A ten day bargain
On 20 February 2026, Tesla surprised the market with a Dual Motor AWD version positioned as a more accessible alternative to the previous $80,000 premium variant. Musk’s social media message stated clearly that the offer would last for ten days only. He meant it.
By 1 March, the configurator reflected the higher price, and the attractive leasing option quietly disappeared.
The abrupt adjustment fuelled speculation. The lower price may have triggered a surge in demand, pushing delivery estimates into late 2026 and even 2027. Production of the Tesla Cybertruck remains complex and costly, particularly given its stainless steel body construction. The $59,990 figure may have operated as a marketing lever rather than a sustainable margin strategy.
Back to familiar territory
The new $69,990 price effectively places the entry Cybertruck at the same level as the previously cancelled rear wheel drive version that few customers showed interest in. On paper, the latest base model remains significantly more capable than the earlier, stripped back promises. Dual motors and all wheel drive add tangible performance and traction benefits.
Still, a $10,000 increase in less than two weeks stings. For buyers, it reinforces the reality that Tesla’s pricing is fluid and often reactive. For investors, it signals a company willing to test demand elasticity in real time.
In the conventional automotive world, model years define prices. In Tesla’s world, a fortnight can do the same.
