Škoda Vision O Teases a Glossy Future, But Holds Its Cards Close

Škoda has offered a fleeting glimpse into its future with the release of a teaser video for the Vision O—an estate concept that promises practicality and emotional design, yet delivers more ambiguity than clarity.

The freshly released clip introduces Vision O as a conceptual peek beyond the horizon, though, as is customary with such unveilings, the substance feels caught somewhere between stylized sketchwork and PR gloss.

Touted as the next evolution of the brand’s Modern Solid design language, Vision O is said to combine aerodynamic efficiency with a newfound emotional appeal—buzzwords that now, apparently, belong in Škoda’s design arsenal. At this stage, all we’re shown are T-shaped taillights, a sloped roofline, and a rear spoiler that wouldn’t look out of place on a Kia or Hyundai wagon.

Design chief Oliver Stefani insists the Vision O is both supremely practical and surprisingly well thought out—neither of which is remotely evident from the visuals released so far. There’s talk of clean lines and simplicity, which could mean anything but likely signals that Škoda isn’t preparing to shake the table.

The tailgate sports a proud VISION O badge and the obligatory concept-style lightplay. But strip away the smoke and mirrors baked into the video and what remains may just be a slightly shinier estate.

The Vision O will make its official debut on September 8 in Munich.