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Ferrari SF90 XX Spider

Watch How 5,000 People Outearn 300,000 Chinese Workers

Author: auto.pub | Published on: 14.05.2025

Some companies make cars. Others list on the stock exchange and suddenly declare themselves “mobility platforms.”
And then there’s Ferrari – the red money-printing temple of Maranello – which in 2024 reminded the world that when you sell just 13,752 cars at prices that would make a sultan flinch, you don’t need to bother with mass production. Because each employee brings in more profit than an average business back home earns in an entire fiscal year.

Ferrari sells more than just performance and prestige – it sells an aura. A brand so revered that even Bugatti peers over the hedge in envy. Last year’s $1.58 billion in net profit wasn’t plucked from thin air. And here comes the truly mad part: every single employee – from the engine-whispering technician to the accountant signing off the books – brought in over $291,000 in pure profit. That means Ferrari makes a million dollars every five hours, while BYD, bless their battery-powered boots, must toil like a hungry rice farmer – 48 times longer – for the same result.

For comparison: Toyota, the industrial metronome of the car world, raked in $32 billion last year. But with nearly 400,000 employees, each one only delivers about a third of what a Ferrari employee does. Tesla? Sure, Musk may be launching rockets to Mars and buying social media platforms for giggles, but each of his workers produces five times less profit than their Italian counterparts.

But none of this is luck. Ferrari doesn’t do discounts. It doesn’t pander to the masses. It sells to people who think that half a million euros for a screaming hybrid is a perfectly sensible decision – provided, of course, it throws a tantrum when you dare exit "Sport" mode.

Where most carmakers measure success in units sold or market share, Ferrari measures in seconds and dollars. They don’t conquer markets – they curate clientele. And when someone asks why Ferrari doesn’t make a tiny urban SUV, the answer is gloriously simple: they don’t need to.

Yet this raises a delightful question: what matters more – how quickly you make profit, or how much each of your people actually generates? Toyota is a well-oiled profit clock – a million dollars every 16 minutes. But Ferrari shows that a lean, precise, and unashamedly exclusive machine can churn out cash at a rate that makes even Wall Street stare slack-jawed.

For some, this is a business model.
For Ferrari, it’s just another Wednesday.