Ferrari Donates a Daytona SP3—But Not Without a Hidden Agenda

Ahead of Monterey Car Week, Ferrari has announced the production of one more Daytona SP3, a hyper-exclusive “599+1” example added to a line long sold out. The car will go to a charity auction, with proceeds earmarked for the Ferrari Foundation’s educational projects—or at least that’s the official line.

Built through the Tailor Made program, the car features a striking two-tone design of exposed carbon fiber and Giallo Modena yellow, along with interior elements made from recycled tires and F1-inspired carbon details. It wears a special “599+1” badge, underscoring both its singularity and the fact that this is, in essence, a resale—just with a fancier twist.

Ferrari frames this as a gesture of goodwill, but genuine altruism is hard to detect. Every time Ferrari “donates” something, it guarantees media coverage, reignites collector interest, and bolsters its image not just as a sports car manufacturer but as a cultural institution. Charity here isn’t the goal—it’s the byproduct of a well-oiled PR machine.

Technically, there’s nothing new about the Daytona SP3: it’s the same 6.5-liter V12 with 840 horsepower and a 0–100 km/h time of 2.85 seconds. Everything the Ferrari customer already expects and knows. But within the context of a charity auction, all of it becomes resale magic. Instead of offering an entirely new model, Ferrari lets its clientele buy into philanthropy—while ensuring its brand narrative stays intact: exclusive, responsible, and utterly uncompromising.

Now it’s just a matter of seeing how many line up for this PR-powered bidding war. Odds are, most won’t be chasing the car—they’ll be chasing the prestige.