Cadillac’s Flagship Could Be Headed for a Spectacular Flop

When Cadillac first rolled out the red carpet for its all-electric flagship, the Celestiq, back in 2022, the brand promised nothing short of a revolution—a handcrafted luxury sedan set to challenge the likes of Rolls-Royce and Bentley. A bold move, especially with a price tag starting at $340,000 and a production run capped at just 25 units for 2025. And yet, here we are, spring 2025, and Cadillac still hasn’t managed to sell them all.

On paper, the Celestiq is Cadillac’s technological magnum opus: twin electric motors producing 655 horsepower, a 0–100 km/h sprint in just 3.8 seconds, and a driving range of roughly 480 kilometers. Inside, it’s a rolling tech sanctuary—boasting a 55-inch display that stretches across the dashboard, a 38-speaker AKG sound system, and four individual throne-like seats. Over 100 components are 3D printed for that extra sprinkle of futuristic flair.

But despite the marvels beneath the surface, the Celestiq’s market debut has been... underwhelming. Industry analysts point fingers at its sky-high price and Cadillac’s less-than-royal reputation in the uppermost echelon of luxury motoring. Add to that the global shift from grand sedans to plush SUVs, and the Celestiq’s road gets even bumpier.

Sure, its exclusivity and avant-garde styling may one day turn it into a collector’s gem. But for now, the Celestiq remains more showroom unicorn than street legend.

It’s an audacious attempt to drag Cadillac back into the spotlight of automotive luxury. The tech is brilliant, the design daring—but the climb to the top is steep, and the summit is crowded.