Mercedes-AMG and Hollywood’s Wet Dream: When a $200,000 Roar Is Dedicated to Brad Pitt

Sometimes, a car isn’t built for speed. Nor for comfort. Nor even for the kind of jaw-dropping drama that sends your mother-in-law’s dentures clattering to the floor. Sometimes, a car is built because Brad Pitt might drive it. That’s precisely what happened in Affalterbach, where Mercedes-AMG unveiled a special edition coupe – the GT 63 APXGP Edition – a machine not inspired by any legendary Formula One team, but by a fictional one. From a film no one has seen.

Some Hollywood executive decided it would be cool to make an F1 movie in which Pitt plays a retired racing hero making a dramatic return with a team called APXGP. And Mercedes-AMG, watching this unfold, said: “Let’s build that team a car. A real one. One that costs more than a three-bedroom apartment in the centre of town.”

Fifty-two cars. No more. All of them drenched in matte black, as if they’d been dipped in the inkwell of an angry god. Gold wheels. Livery borrowed from a fictional pit crew. The entire thing screams Hollywood excess – even before anyone’s seen Brad Pitt so much as grip the steering wheel.

Lewis Hamilton, who was still with Mercedes at the time, helped shape the film. He checked the details, advised the team, and allegedly grimaced when someone tried to stage a drift scene in the rain at the Nürburgring. Now that he’s off to Ferrari, this car stands as a kind of personal farewell letter to Mercedes-AMG history – written in carbon and chrome.

And as for what’s under the bonnet? Not a whisper of change. It’s the same engine as in the standard GT 63 – nearly 600 horsepower and all-wheel drive that flings you forward like history itself just got a turbocharger. But let’s be honest: this isn’t about speed. This is about mythology. Or rather, fictional mythology.

The price? Still a secret. But considering the base GT 63 comes in at around €180,000, this edition will surely command more. And if you’re asking why anyone would pay extra for a car tied to a film they haven’t seen, starring a character no one’s written properly yet – then this car isn’t for you. It’s for people whose garages contain more masterpieces than the Louvre.

And if one day you spot it – in Monaco, on a Miami dock, or lurking in the valet bay of a Beverly Hills hotel – know this: it’s not just a Mercedes. It’s a movie trailer on four wheels. And possibly the only time in history that a carmaker’s credibility hinges on whether Brad Pitt can convincingly play a stuntman.