Alpine: How a Simple Arrow-Shaped ‘A’ Can Be Faster Than Most Cars Have Ever Been

When someone mentions the name Alpine, most people… well, they don’t really think of much. Maybe snow-covered mountains. Maybe ski trips. But a true car enthusiast knows that Alpine means so much more. It’s one of those brands that came, disappeared, came back, and made you believe once again that a lightweight car can be more fun in the corners than a Ferrari on a straight.

Now, as Alpine celebrates its 70th anniversary, they’ve launched a video series exploring how it all began, where it’s going, and why the brand feels more alive today than ever before. The second episode dives into design—not the kind of boring, wind-tunnel-driven spreadsheet design that German automakers love, but real, soulful design. The kind that makes you stare at a car just a little longer when the traffic light turns green.

Alpine’s Head of Design, Antony Villain, and Renault Group’s design guru Laurens van den Acker take us behind the scenes. They talk about how they didn’t approach Alpine with nostalgia, but with passion. Not by clinging to the past, but by boldly facing the future. And if you thought electric cars were dull, think again. Their Alpenglow concept car looks like the lovechild of a Le Mans racer and an alien spacecraft—and it just might be the blueprint for the future of Alpine.