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Tesla Optimus is set for a fresh update every year, as Musk promises a faster pace of development

Author auto.pub | Published on: 18.03.2026

Tesla Optimus stepped back into the spotlight with another big promise from Elon Musk and, as ever, one delivered with supreme confidence. Speaking at the Abundance Summit, Musk said Tesla wants to launch production of Optimus 3 as early as summer 2026 and begin updating the humanoid robot every year. This time the talk went beyond vague sketches of the future. Tesla also put a production timetable and factory plan on the table.

What Musk actually promised this time

According to Musk, development of Tesla Optimus 3 is nearing the finish line. In his view, it will become the most advanced robot of its kind in the world, although that claim now comes with the usual warning label, Tesla delivers grand slogans almost as smoothly as it delivers investor presentations. Production is due to begin this summer, initially at low volume, but by summer 2027 Tesla hopes to be building the robot at a far more serious pace. At the same time, the company wants to complete the design of Optimus 4 next year and then move to a rhythm of one new version every year.

The first robots will come from Fremont

Tesla plans to assemble the first Optimus robots at its Fremont factory in California. According to Teslarati, the company is targeting a line there with theoretical capacity for up to one million robots a year. Texas would follow later, with Musk expecting even greater output there. At the end of January, Tesla also said it would end sales of the Model S and Model X and use space at the Fremont plant for robot production, which makes one thing fairly clear. Optimus is no longer sitting at the edge of the company. It is pushing its way into the middle of the business plan.

Retail sales are still some way off

That said, nobody should start ordering an Optimus as a household assistant just yet. Musk indicated that open sales will not begin before the end of 2027. He touched on the same timeline in January at Davos, where he spoke about public sales by the end of next year, provided reliability, safety and practical usefulness reach a high enough standard. In plain English, Tesla may be talking about a future consumer robot, but in the near term Optimus remains above all a factory project and a demonstration piece.

Why Tesla is talking so loudly about robots right now

The timing is not accidental. Reuters wrote in mid March that analysts had cut their delivery forecasts for Tesla in 2026, and some now fear a third consecutive year of declining car sales. At the same time, Tesla is spending more and more money on robotaxi development, artificial intelligence and humanoid robots. That makes Tesla Optimus more important than a flashy stage prop. It is becoming part of the argument Tesla uses to justify its ambition to be valued like a technology company at a moment when the car side of the business no longer shines with quite the same force.

Tesla wants to describe itself less as a carmaker and more as a robotics and artificial intelligence company. That may be a clever strategy, because markets tend to reward promises generously, right up to the moment someone asks the awkward questions about production volume, reliability and actual paying customers.