QJ Motor Launches New ATVs: Three Models, Generous Equipment, and Aggressive Pricing

All three models share the same fundamentals: independent double-wishbone suspension, 210 mm disc brakes front and rear, an electronic power steering system with three modes, and switchable 2WD/4WD with locking differentials at both ends. Standard kit includes LED lighting, USB ports, a tow hook, an electric winch and even a three-year warranty — a rarity at these price points.

SFA 600: 577 cc single-cylinder, 45 hp and 53 Nm.

SFA 600 High: adds piggyback shocks, aluminum wheels and upgraded equipment.

SFA 1000: 976 cc V-twin, 88 hp and 93 Nm, making it one of the most powerful in its class. Weighs 566 kg and carries up to 220 kg.

All models use a CVT automatic with a low-range gear for tougher conditions. Tires range from 25 inches (SFA 600) to 27 inches (SFA 1000). Displays start with a 5-inch LCD on the base model, while pricier versions get a 7-inch TFT with Bluetooth and smartphone mirroring. Higher trims also add passenger backrests, hand guards, metal footboards and a stronger winch rated up to 1,587 kg.

European pricing:

SFA 600 Standard – from €7,499 (black)

SFA 600 High – from €8,499 (red, camouflage)

SFA 1000 – €11,499 (black)

In short, QJ Motor is trying in the ATV world what it already does with motorcycles: offering equipment and warranty coverage the Japanese typically charge extra for, but at a much lower sticker price. The real test, however, won’t be on glossy spec sheets — it will come in the dirt, where reliability matters far more than the pixel count of a TFT screen.