Porsche sells its stakes in Bugatti Rimac and Rimac Group: focus shifts back to the core brand
Porsche AG is selling its 45 percent stake in Bugatti Rimac and its 20.6 percent stake in Rimac Group to an international investor consortium led by HOF Capital. The deal will take Porsche fully out of the joint Bugatti and Rimac structure and, once completed, give Rimac Group control over Bugatti Rimac. Porsche says the move is driven by the need to refocus on its core business.
Porsche is exiting the ownership structure of Bugatti Rimac.
Porsche has signed agreements to sell its stakes in Bugatti Rimac and Rimac Group to a consortium led by New York-based investment firm HOF Capital. According to Porsche, completion of the transaction is subject to customary closing conditions, including regulatory approvals, and it is expected to take effect before the end of 2026.
Bugatti Rimac was created in 2021 as a joint venture between Porsche and Rimac Group. In that structure, Porsche held 45 percent and Rimac Group 55 percent. In addition, Porsche separately held a 20.6 percent stake in Rimac Group. Porsche has now sold both positions in full.
New lineup: HOF Capital, BlueFive and Mate Rimac
The buying consortium is led by HOF Capital, but according to Porsche's official statement, BlueFive Capital is the largest investor in it. The consortium also includes institutional investors from the US and Europe. Once the transaction is completed, Rimac Group will take control of Bugatti Rimac and enter into a strategic partnership with HOF Capital and BlueFive Capital for further growth.
At the same time, HOF Capital will become the largest shareholder in Rimac Group alongside Rimac founder and Bugatti Rimac CEO Mate Rimac. This makes Bugatti Rimac's ownership structure clearly more entrepreneurial and more focused on financial investors: the influence of the Volkswagen and Porsche era recedes, and Rimac's role grows.
The deal price remains officially secret.
Porsche is not disclosing the financial terms of the transaction. According to Reuters, a source familiar with the matter valued Bugatti Rimac at more than $1 billion, but Porsche and Bugatti Rimac did not comment.
Porsche sells the stake under pressure.
Porsche's 2025 financial year was a sharp setback: revenue fell from 40.08 billion euros to 36.27 billion euros, and operating profit dropped from 5.64 billion euros to 413 million euros. According to Porsche's own data, extraordinary costs amounted to about 3.9 billion euros, of which 2.4 billion euros was linked to reshaping product strategy and scaling the company, 700 million euros to battery activities, and 700 million euros to US tariffs.
This background gives the sale a clear strategic logic. Porsche is not simply selling a minority stake in an exotic hypercar company, but freeing up capital and management focus at a time when the core brand needs to restore profitability, as the margin fell from 14.1 percent to 1.1 percent in 2025.
For Bugatti, this means a new chapter.
From Bugatti's perspective, Porsche's exit does not necessarily mean weakening. Rimac Group will take control of the joint venture and bring in additional investors whose interest is focused on the luxury brand's long-term growth. At the same time, the risk profile changes: Porsche's engineering culture and the Volkswagen Group's industrial backing are being replaced to a greater extent by the capital of financial investors and Rimac's technological ambition.
