Porsche’s Profit Collapses by 99 Percent as Electric Plans Stall and Petrol Models Face the Axe
Porsche, the flagship of German luxury motoring, is living through its most dramatic chapter in recent years. The company reported that its operating profit for the first nine months of 2025 plunged from 4.035 billion euros to just 40 million. In essence, almost the entire profit vanished. Porsche blamed a “challenging market environment”, though the fine print suggests the company’s rapid push towards electrification has backfired painfully.
Although cash flow edged up slightly, from 1.24 billion to 1.35 billion euros, it is a hollow consolation given the 99 percent collapse in earnings. The company cited a weakening global market, US trade tariffs, and a cooling luxury segment in China as key factors. But the biggest hit came from the costly overhaul of its entire model range.
End of the line for Cayman, Boxster and the petrol Macan
Porsche confirmed that it will end production of three models. The last 718 Caymans and Boxsters will roll off the line within weeks, and the petrol-powered Macan will bow out in mid-2026. Sales will continue until 2027, while stocks last.
The company also admitted that the development of its next-generation electric platform has been pushed into the next decade. Several new electric models, previously announced with fanfare, are now on indefinite hold. The once-bold electrification roadmap that was billed as Porsche’s future is effectively on pause.
A cautious retreat from full electrification
Plans to make the 718 series fully electric have been quietly scrapped. The top versions of the Cayman and Boxster will continue with combustion engines, and the new flagship SUV currently in development will debut only with petrol and hybrid powertrains.
Porsche now finds itself caught between two worlds. The market demands a greener future, yet the brand is struggling under the weight of high EV development costs and a cooling appetite for high-end cars. The banner of electromobility that Porsche once waved with pride is now drooping halfway down the mast.
A wider reality check for Europe’s car industry
What’s happening in Zuffenhausen mirrors a broader slowdown across Europe’s automotive sector, where the electric-car boom has lost momentum and investors are calling for profits rather than promises. Porsche’s recent decisions mark a sober turn towards realism: electrification will take more time, more money, and steadier demand than even one of the world’s most celebrated carmakers had anticipated.
