Porsche Tops U.S. Customer Satisfaction Rankings for Third Consecutive Year
Porsche has once again been named the most satisfying car brand in America, topping the J.D. Power Sales Satisfaction Index for the third year running. The German manufacturer scored 855 points out of 1,000, leaving its rivals comfortably behind. Buyers praised not only the cars themselves but also the way Porsche dealers make the purchase feel like an event — selling the sense of owning something genuinely special.
The survey covered 32,600 transactions carried out in spring 2025. Among premium brands, Land Rover came second with 838 points and Infiniti third with 835. The results confirm Porsche’s dominance across both luxury saloons and sporty SUVs, a consistent pattern that points to a well-oiled system rather than a lucky streak.
Across the U.S. market, the average satisfaction score edged up by just one point to 802. Porsche’s result stood 53 points higher, a gap that effectively places it in a league of its own within the luxury segment.
Among mass-market manufacturers, Buick claimed the top spot with 827 points. Subaru followed closely with 823, while Chevrolet finished third at 821. At the lower end were Toyota and Chrysler, scoring 776 and 767 respectively. Interestingly, J.D. Power found that Mazda dealers were the most effective at selling saloons, Buick led the SUV category, and Chevrolet dominated pickup sales.
What Customers Still Complain About
Even the best dealerships are not without blind spots. According to the survey, 22 percent of new car buyers wanted follow-up guidance a few weeks after collecting their vehicle, mainly to better understand new technology and driver-assistance systems. More than half never received the promised consultation. Another persistent irritation is the trade-in process: customers continue to demand more transparency about how their old car’s value is determined.
Tariffs and Hasty Buyers
Analysts also spotted a curious trend. A striking 87 percent of respondents said the recent U.S. import tariffs pushed them to bring forward their purchase. Consumers may not be fond of trade barriers, but Porsche’s sales department is unlikely to complain.
In the end, Porsche seems to have delivered exactly what its brand promises: a flawless buying experience infused with a sense of sportiness and exclusivity. It turns out American drivers are not just in love with the sound of a 911 engine, but also with the way they are treated when they walk into a Porsche showroom.
