Mercedes-Benz Bets on Robots and AI to Drive Its Boldest Model Offensive
The Stuttgart marque is gearing up for the largest product push in its history: more than 40 new models in just three years, factories humming with humanoid robots and digital twins, and billions poured into reshaping how the three-pointed star builds cars.
Mercedes-Benz has announced what it calls the most extensive product renewal in its history: over 40 fresh models will hit the market within the next three years. Anchoring this offensive is a €2 billion investment in European factories, where artificial intelligence, digital twins and humanoid robots are set to redefine the rhythm of production. Stuttgart calls the initiative the biggest technological and organizational leap the company has ever attempted.
At the heart of the plan are the next-generation electric GLC and C-Class, which will roll off the lines in Bremen and Kecskemét, Hungary. They will be built on the same assembly lines as hybrid and combustion-powered variants, underscoring Mercedes’ strategy of flexibility rather than all-out electrification. AMG performance models and long-wheelbase editions for China are already in the pipeline, giving the program both global reach and local tailoring.
The broader narrative leans heavily on sustainability. The company points out that its plants have been officially carbon neutral since 2022 and pledges that by 2030, more than 70 percent of their energy demand will be met from renewable sources. At the same time, Mercedes is targeting a ten percent cost reduction, a reminder that efficiency remains as crucial as green credentials.
Robots and AI are presented as instruments to unlock productivity, though the same technologies inevitably reshape the workforce and its roles. The umbrella program, dubbed “Next Level Production,” is pitched as a balancing act: more models, lower costs, leaner operations.
