Maserati unveils its Tourbillon, only this time for the wrist: UltraFino Maserati links the MCPURA supercar with Swiss haute horlogerie
Maserati has taken its halo product logic into the world of watches. Created with the Neuchâtel watchmaker Bianchet, the UltraFino Maserati is a flying tourbillon limited to 100 pieces, priced at CHF 75,500 (€78,900) before tax. It made its debut at Watches and Wonders 2026 in Geneva, and the project marks both the centenary of the Trident and Maserati’s determination to cement its place as a brand built around technical luxury.
Unlike many watches that merely borrow a car badge, Maserati did more than stick an emblem on the dial and call it a day. The UltraFino Maserati takes its visual language directly from the MCPURA supercar. The openworked dial echoes the architecture of the car’s wheels, the Ai Aqua Rainbow shade comes from Maserati’s Fuoriserie Collezione Futura palette, and carbon fibre links the watch case to the MCPURA’s monocoque. Maserati and Bianchet have built a clear shared message here: lightness, rigidity and mechanical precision are meant to carry the same meaning on the wrist as they do on the road.
Technically, the UltraFino Maserati sounds convincing even without the automotive backstory. Bianchet’s UT01 automatic flying tourbillon calibre is 3.85 millimetres thick, uses 225 components and 29 jewels, offers a 60 hour power reserve and, according to the maker, can withstand shocks of up to 5000G. Total thickness stays around 9.9 millimetres, water resistance reaches 5 ATM, and the case combines high density carbon fibre with vulcanised rubber.
The link with the MCPURA helps Maserati position the watch as the purest expression of the brand’s technical ambitions. The MCPURA uses a 630 bhp 3.0 litre twin turbo Nettuno V6, a carbon fibre monocoque and weighs less than 1500 kilograms. Maserati says it will cover 0 to 100 km/h in under 2.9 seconds.
This also gives the watch a role beyond mere merchandising. It is a carefully polished symbol of everything Maserati still wants people to associate with the marque: engineering drama, exotic materials and the sort of precision that sounds better in Italian, even when it is assembled in Switzerland.
The financial backdrop, of course, is rather less glamorous. According to Stellantis, Maserati’s deliveries fell by 30.1 per cent in 2025 to 7900 cars, revenue shrank to €726 million and adjusted operating profit ended up €198 million in the red. The company blamed the decline chiefly on weaker Grecale and Levante sales. If Volkswagen can squeeze extra margin out of sausages, Maserati is now trying its hand with watches. Profit has to come from somewhere.
A wristwatch will not rescue the balance sheet, but it may strengthen Maserati’s most valuable asset all the same: its image.
