Lamborghini Pushes Personalization to the Brink with Temerario Ad Personam Porto Cervo
Porto Cervo, Sardinia—one of Europe’s wealthiest summer playgrounds—received a new must-have accessory in early August: the Temerario Ad Personam Porto Cervo. This isn’t a new model but yet another unicorn-like edition whose entire uniqueness rests on someone ordering it in grey with blue accents—and paying handsomely for the privilege. Lamborghini calls it “restrained elegance,” but what it really offers is staged individualism from a brand now promising that “every Temerario can be made as unique as its owner’s fingerprint.”
The car made its debut at a closed-door event attended by 300 invited guests. Mirror-suited dancers, a light show and a DJ set helped define what a top-tier car launch looks like in 2025.
As for the car itself? It’s finished in Grigio Serget, a hue with bluish highlights said to evoke the shimmer of Sardinia’s waters. The detailing is dressed in black lacquer, blue accents and glossy carbon fiber. Matte exhaust tips, black alloy wheels and blue brake calipers round out a configuration that proves even a hybrid-powered Lamborghini can still make a visual statement.
Inside, the choreography continues: Grigio Octans leather, Blu Nethuns stitching, and Corsa Tex fabric, now embroidered with “Temerario” in the colors of the Italian flag. For the first time, the car’s side profile has been stitched into the door panels—not for aerodynamic reasons, but for the sake of beach club conversation.
Beneath the hood lies a 920-horsepower twin-turbo V8 hybrid capable of spinning to 10,000 rpm—a genuine technical feat, unlike most of the car’s PR language. Lamborghini assures this machine is equally at home on the highway or posing in front of a summer terrace.
Ultimately, the Temerario Ad Personam lays bare just how far the luxury personalization concept can stretch before it slips into self-parody. But since personalization also means more opportunities to inflate prices, there’s little reason to expect the trend to slow. For Lamborghini, it’s a strategic cash engine. For the buyer, it’s proof that even 920 horses can come with blue brake calipers.
