Kia EV2 aims to bring electric motoring to the masses at an accessible price
Kia has unveiled the EV2 and pinned down the date when the compact electric SUV will make its full public debut. The opening night of the Brussels Motor Show on 9 January 2026 will introduce a model designed to win over Europe’s price sensitive EV market. Built specifically with Europe in mind and targeting a starting point around thirty thousand euros, the EV2 signals Kia’s ambition to make the electric B segment as ordinary as morning coffee.
Kia describes the EV2 as an emotionally drawn city SUV with modern features and a surprisingly spacious cabin for its class. It is a marketing line, although the images suggest designers have steered the car towards a new visual identity. The rear is framed by C shaped tail lamps and the front wears vertical daytime running lights. A similar light signature will appear on the next generation Seltos, hinting at Kia’s intention to create a recognisable family face across its range.
The EV2 will be built in Europe and aimed chiefly at European buyers searching for an affordable electric family car. Expect an initial front wheel drive version with a single motor on the front axle. Kia promises a range between 300 and 350 kilometres, enough for daily commutes and short trips.
The newcomer enters a fight with the Renault 4 E Tech and the Citroën e C3. Their prices speak volumes. The Renault starts at 29,900 euros in Germany, the Citroën at an even lower 19,900 euros. Kia positions itself squarely between the two. It does not aim to be the cheapest, but wants buyers to feel they are getting a little more car than the sticker price implies.
The decision to invest in a Europe focused electric platform and design language shows that the market no longer tolerates global one size fits all solutions. Europe demands something tailored to local space constraints, budgets and dense urban traffic. The EV2 is built for shoppers who want an electric car without paying a sum that resembles a flat deposit.
Kia says the EV2 will feature a minimalist interior that makes smart use of space for a compact vehicle. It is likely to adopt the brand’s latest unified display strip with a vertical infotainment screen at the centre and physical climate controls beneath it. The emphasis is on usability rather than futuristic theatrics.
Europe’s electric car market is both mature and strained. Buyers want affordable options, policymakers push for electrification and manufacturers are searching for ways to offer EVs that can stand on their own without subsidies. Kia is moving with intent, pairing contemporary design with a coherent technical package. It shows that the future of the electric B segment will be shaped not by nostalgia but by intelligent pricing and practical design. The EV2 aims to be the moment when electric cars finally become a choice for the many rather than the few.
