Honda Takes the Wheel: Stepping Off the Green Train to Nowhere

The automotive world has a way of wrapping its shifts in sleek euphemisms. A "cooling market," as industry suits call it, seems to mean that the public is finally waking up to the awkward truth: plugging in a car doesn’t plug in your moral superiority—especially when the electricity behind that plug is belching from coal-fired plants.

Honda, ever the pragmatist in a world of posturing, has taken note. Rather than chasing electric trends that might not be going anywhere fast, the company has announced a pivot back to hybrids. It’s a curious cocktail—like dropping a bratwurst in a champagne flute. You’re not entirely sure it belongs there, but somehow, it gets the job done.

And Honda isn’t just dipping a toe back in. The company plans to roll out thirteen new hybrid models—a number that sounds more like a séance than a product strategy. Among them will be larger models, meaning even CR-V drivers might soon have more time to contemplate life during those languid, left-turn lulls at busy intersections.

As for the multibillion-dollar EV plant once planned for Canada? That blueprint has been quietly filed away, its future uncertain.

But this isn’t surrender. Honda hasn't abandoned the electric vehicle dream. It has merely stopped sprinting after it like a fashion victim chasing the latest runway look. Instead, the company appears ready to steer its own course—back to something that, if not glamorous, is at least grounded. Sensible, in its own unflashy way.