China’s New Workhorse Promises Plenty, Costs Little, and Looks Like All the Others

Chinese automaker GWM is bringing its new double-cab pickup, the POER300 (pronounced “power”), to the UK market this September with a starting price of around €36,800. On paper, it offers more than just a four-wheeled tool.

A 2.4-litre turbo diesel engine delivers 183 horsepower and 480 Nm of torque, sent to the wheels via a nine-speed automatic gearbox and full-time four-wheel drive. Official fuel consumption stands at 7.2 l/100 km—not exactly frugal, but acceptable for what GWM calls an “active lifestyle.” There’s plenty of muscle: 3500 kg towing capacity and a 1000 kg payload—more than enough to pull a caravan or a compact excavator.

Known in some markets as the Cannon Ute, the POER300 has already climbed the sales charts in Australia, where buyers prize practicality and price over a storied badge.

Its looks are unmistakably utilitarian: a bulky front end, bold “GWM” lettering on the tailgate, roof rails and sidesteps. Inside, drivers are greeted by soft-touch finishes, a 12.3-inch touchscreen, wireless Apple CarPlay and Android Auto, a 7-inch digital display and wireless phone charging. In short, everything expected from a modern pickup that also wants to play comfort car.

Off-road capability is more than marketing fluff: 27° approach angle, 25° departure angle, 230 mm ground clearance, an electronically locking rear differential and six drive modes ranging from “Eco” to “Mud.” In theory, it should go wherever its owner dares to.

Three trim levels are on offer:
Lux: 18" wheels, synthetic leather, keyless entry, safety assist systems
Ultra: adds heated and ventilated seats, panoramic sunroof, 360° camera
Vanta: all of the above plus black styling and black wheels for those who find “standard” too bright

All versions come with a five-year or 200,000 km warranty—clearly aimed at work-truck buyers who expect durability but don’t want to pay double for it.