Ferrari’s first electric car, Luce, brings more than 1,000 bhp and the look of a cheap Toyota
Ferrari revealed Luce, the first fully electric model in its history. The four door, five seat car uses four electric motors, produces more than 1,000 bhp, sprints from 0 to 100 km/h in 2.5 seconds and should reach European customers at the end of 2026.
Ferrari enters the electric age
Ferrari Luce marks a major strategic turn for Maranello. This is the brand’s first fully electric car and also its first five seat model. Deliveries in Europe are scheduled to begin in the fourth quarter of 2026.
Ferrari did not choose the obvious route. Instead of building a classic two door electric supercar, it pushed into a new and more practical corner of the luxury performance market.
Four motors and 2.5 seconds to 100 km/h
Luce uses four electric motors, one for each wheel. Combined peak output exceeds 1,000 bhp. The run from 0 to 100 km/h takes 2.5 seconds, while top speed sits above 310 km/h.
Ferrari claims a 122 kWh battery, an 800 volt electrical architecture, a range of around 500 kilometres and charging speeds of up to 350 kW.
LoveFrom shaped the design
LoveFrom played a key role in the design of Luce. The design collective, founded by former Apple design chief Jony Ive and Marc Newson, reportedly helped define the direction of the project from the start, not merely the finishing touches inside the cabin.
That direction will not please everyone. Several online forums already describe the design as awkward and cheap. Luce moves away from Ferrari’s familiar low, aggressive supercar look and heads instead towards a more minimalist luxury car shape, with large glass surfaces and clean volumes taking priority over visual drama.
The price looks steep, even by Ferrari standards
The price should land at around €550,000. Even in Ferrari territory, that is not pocket change. Critics already argue that Maranello may be cutting too close to the bone by asking supercar money for a car that looks so unlike the fantasy many buyers still associate with the badge.
Ferrari still wants the feeling
Ferrari is trying to keep some of its old emotional pull in the electric age. Luce amplifies natural vibrations from the drivetrain to give the driver more mechanical feedback. Its sound is generated in real time from vibrations in the rotating parts of the electric motors, and the driver can switch it off.
That last detail says plenty. The electric Ferrari Luce must convince buyers who expect more than speed from Maranello. They want feel, sound and a sense of occasion. On paper, the figures are easily strong enough. The real question is whether Ferrari can turn an electric luxury car into something its customers genuinely desire, rather than something they politely admire from a safe distance.
