First Ferrari Luce sells for €34.5 million at charity auction
The first production chassis of Ferrari's first fully electric model, the Luce, sold for $40 million — around €34.5 million at the exchange rate at the time — during a charity auction at Monterey Car Week. The result set a new world record for the most valuable new car ever sold at auction.
The RM Sotheby's lot is designated “Chassis 0” and is the first production chassis of the Ferrari Luce programme. Ferrari gave the car a unique specification through its Tailor Made programme, with all proceeds from the sale going to educational initiatives supported by the Ferrari Foundation.
The car is finished in a specially developed Madreperla Semi-Gloss pearlescent paint whose iridescent reflections shift from green to violet depending on the angle and intensity of the light. Inside, Ferrari uses Le Mans metallic leather in Perla with Grigio Corvara secondary elements. The wheels, brake calipers and several other details were also created specifically for this car.
The auction car was built to US specification and will return to Maranello following the sale. Final delivery to its owner is scheduled for the first quarter of 2027. The buyer was US investor and longtime Ferrari collector Herbert A. Wertheim.
Auction price was almost 63 times the standard car's price
The Ferrari Luce is priced from €550,000. At roughly €34.5 million, the auction result was almost 63 times that figure.
That comparison needs context, however. “Chassis 0” combines the status of the first production chassis with a one-off Tailor Made specification and the dynamics of a high-profile charity auction. Its sale price therefore says little about the market value of a regular Luce.
The record applies specifically to new cars. It does not make the Luce the most expensive car ever sold at auction.
Ferrari's first EV uses four motors
The Luce uses four electric motors, one for each wheel. Ferrari quotes more than 1,000 cv in boost mode, equivalent to more than 735 kW of system output. The front motors can deliver up to 210 kW at the axle and the rear motors up to 620 kW, but those axle figures should not simply be added together as simultaneously available system output.
A 122 kWh battery is paired with an 800 V electrical architecture, while maximum DC charging power reaches 350 kW. Ferrari quotes a range of around 530 km on a full charge.
The Luce accelerates from 0 to 100 km/h in 2.5 seconds and has a top speed of 310 km/h. Kerb weight is 2,260 kg.
With four doors and five seats, the Luce is packaged very differently from Ferrari's traditional sports cars. Ferrari developed the car's design in collaboration with LoveFrom, the creative collective led by Sir Jony Ive and Marc Newson.
Record price reflects the car's uniqueness above all
The auction result for the first Luce production chassis says far more about this particular car's collectability than it does about the normal price level of Ferrari's electric model. Its first-chassis status, unique Tailor Made specification and charitable purpose turned it into an entirely different proposition from a regular production car.
