DS 7: A Summer Journey in Style, Not in Speed

DS Automobiles is reminding drivers that a car can still be a vessel for travel—not just between point A and point B, but between “craftsmanship and sensation,” at least according to its sun-drenched summer brochures. The DS 7 makes grand overtures toward “savoir-faire,” “emotion,” and “artistry,” though in practice, it settles into its own quiet niche: technologically competent, visually refined, yet more of a polished Peugeot than a true French Bentley.

The DS 7 boasts an impressive list of equipment:
– A 12-inch touchscreen with the DS IRIS SYSTEM
– Integrated ChatGPT voice assistant
– Massaging, ventilated, and heated seats
– DS PIXEL LED Vision 3.0 lighting system
– 360° camera, Night Vision, and DS Drive Assist

These features underscore a commitment to comfort and calm over performance or raw dynamics. With a boot offering 555 liters—up to 1,752 with the rear seats folded—the DS 7 is as practical as it is plush.

Engine options include:
– BlueHDi 130 diesel
– Plug-in Hybrid 225 hp (FWD)
– Plug-in Hybrids with 300 and 360 hp (AWD)

All variants feature regenerative braking and e-save modes, marketed with nods to Formula E pedigree—though the real-world benefits are more about branding than performance.

Starting at €46,199 in Europe, the DS 7 competes with the BMW X1, Audi Q3, and Lexus NX. Its design and feature set allow it to stand apart slightly, but beneath the surface, it remains a Stellantis-platformed variation—more aesthetic statement than engineering milestone.

The DS 7 is built for those who seek elegance, silence, and serenity—not sharp handling, speed, or technical bravado. It’s a conscious choice, aimed at drivers who want something different—but not necessarily something better.