Bovensiepen Zagato pricing signals a new era, former Alpina owners’ first GT coupe starts at €369,495
Bovensiepen has launched its first model, the Zagato, and placed it straight at the top end of the low volume luxury coupe market. A starting price of €369,495, a 611 bhp straight six petrol engine and a production run limited to just 99 cars make the point clearly enough. The Buchloe family is no longer chasing Alpina style volume. It is building a new margin around craftsmanship, design partnership and scarcity.
The move marks a deliberate strategic break. BMW announced back in 2022 that it would acquire the rights to the Alpina brand, with the long standing cooperation due to end in late 2025. On 1 January 2026, BMW ALPINA began operating as a separate luxury marque within BMW Group. That left the Bovensiepen family with two options: fade quietly into the background or create a new identity of its own. It chose the latter and returned with a car bearing its own name.
The Zagato itself is a carefully judged statement, both technically and aesthetically. Official figures say the coupe uses a 3.0 litre combustion engine producing 449 kW, or 611 bhp, and 700 Nm of torque. It covers 0 to 100 km/h in 3.3 seconds and pushes beyond 300 km/h. Each car takes more than 250 hours to complete in Buchloe, the body is made almost entirely from carbon fibre and more than 400 components are assembled to create it. Bilstein Damptronic dampers handle the suspension tuning, while an Akrapovič titanium exhaust provides the soundtrack.
The price says as much about this car as the technical specification. At €369,495 including German VAT, the Bovensiepen Zagato lands in the same financial territory as a Bentley Continental GT, Aston Martin Vanquish or Ferrari. Yet beneath it all sits BMW M4 based hardware. In effect, Bovensiepen is selling fewer horsepower per euro and far more craftsmanship, rarity and collector appeal. That is a conscious shift away from tuner logic and towards the economics of a boutique GT manufacturer.
The more important question now concerns the brand rather than the car. Alpina built its reputation over decades on a delicate balance of BMW engineering, subtle tuning, real world usability and understated luxury. Bovensiepen is opening its next chapter in a far more expensive niche, where buyers will be paying a substantial share of the invoice for design authorship, hand built production and the fact that only 99 examples will exist. That could prove very profitable if collectors quickly buy into the new name. At the same time, Bovensiepen still needs to convince the market that this is more than a very expensive BMW, thoughtfully reimagined though it may be.
