Audi Drops the Four Rings in China: A Bold Reinvention for the World’s Largest Market

Anyone who thought Audi’s identity was inseparable from its four legendary rings will need to adjust their perspective. In China, the German luxury brand is writing a very different story—abandoning its traditional emblem in favor of a fresh nameplate and unveiling a massive new factory that leaves rivals taking notes.

The joint venture between SAIC and Audi has opened an all-new production base dedicated exclusively to models for the Chinese market. Unlike the classic marque, these cars will not wear the familiar four rings. The plant itself, however, is anything but symbolic: designed for an annual output of 360,000 vehicles, it operates with automation at the very highest level.

Partners describe the facility as a cornerstone for Audi’s next stage of growth in China and the first step in a broader journey toward intelligent electrification. Artificial intelligence sits at the heart of operations, with key processes such as welding, painting and final assembly fully automated.

The first model off the line will be the AUDI E5 Sportback, already open for orders and offered with four different powertrains ranging from 299 horsepower to a formidable 787. Battery options are equally varied, with the longest-range version promising up to 773 kilometers on a single charge.

This factory will also handle production of all future Audi models destined for China, though names and details remain under wraps. Perhaps most intriguing, Audi is considering replicating the formula in the United States. A similar plant could emerge as part of a new EU trade agreement, though the decision has not yet been finalized.

In China, Audi is playing for high stakes, and this move signals that the brand behind the four rings is willing to redefine itself if it means securing a stronger position on the global stage.