Alpine Paints the A110 Pink in an Esports Tribute

French manufacturer Alpine has unveiled a special A110 inspired by esports club Gentle Mates and their Rocket League skin. The look is pure gaming aesthetics: a pink palette, a tricolor roof, and playful logos that owe more to pixels than pit lanes.

Alpine frames the project as an effort to “bridge the digital universe with the real world.” The brand has sponsored Gentle Mates since 2024, meaning its name now pops up at events like the Fortnite World Cup in Lyon and in a steady stream of YouTube and Twitch content.

For traditional car enthusiasts, there’s nothing new beneath the paint. The one-off is based on the A110 GTS, with all of its “exclusivity” reduced to colors and badges. In truth, the project feels closer to a sticker pack than a genuine special edition.

Fans will be able to see the pink A110 in person at the GP Explorer event in Le Mans from October 3 to 5, where two audiences converge: social media stars racing in esports-inspired cars, and Alpine’s own team, this time fielded entirely by female drivers.